Website Redesign
Admissions content and trust signals were buried, so the site was redesigned with clearer hierarchy, navigation, and conversion-aware content blocks.
Website Redesign
A more premium, better-structured university experience for programs, trust, and inquiry actions.
52%
stronger CTA visibility
35%
shallower navigation
3
user groups prioritized
52%
stronger CTA visibility
35%
shallower navigation
3
user groups prioritized
Case Study Structure
Project
SPSU Redesign
Role
Senior UI/UX Designer
Timeline
6 weeks
Platform
Responsive website
01
The website needed to help prospective students and families understand the university faster while improving admissions intent.
The old experience buried important information under heavy navigation and inconsistent hierarchy, which weakened trust and slowed inquiry actions.
02
Step 01
Reviewed high-intent journeys across admissions, programs, and trust-building sections.
Step 02
Reordered content so value, credibility, and calls to action surfaced earlier.
Step 03
Designed modular responsive sections for cleaner browsing on desktop and mobile.
03
Built a more structured website with stronger hero hierarchy, clearer navigation, better admissions pathways, and premium trust-focused content blocks.
Homepage
About page
Admissions path
Responsive nav
04
Improved engagement intent, made admissions content easier to reach, and elevated the university's digital credibility.
Clearer path to inquiry actions
Stronger content hierarchy
Better visibility for programs and trust cues
Need Similar Work?
Kunal is available for senior UI/UX roles, dashboard redesigns, mobile UX, and product workflow projects where clarity directly affects business performance.
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